By: Sylvia Davila MM
Bogotá/ Copyright
Illustration: Google Images
April 22/2013
April 22/2013
Earth day seems to be there to remind us about Earth facts. Social networks, foundations, and organizations of all kind give facts today on Earth situation. Just a thought about it:
Whenever we really want to go somewhere, there they are the obvious questions: where?, when?, how?... It seems that to get people to know, care and actually do something about Earth, those questions would have to be answered focusing on what actually functions rather than on what goes wrong. Stats are many, precise and scary but people tend not to listen to whatever frightens them. So I wonder what would happen if the "where" question in this kind of information was placed on where the problems begin and, therefore, the solution is. Earth care needs the entire population contribution but they need to know how to do it. Issues like water scarcity, worldwide pollution, diseases, wastes problems and deforestation stats, among others, would be less scary if people were given practical tools to correct the situation individually, where the problem begins and the solution lives, where it can be prevented.
When? When people is paying attention. It is clear that both the Media and audiences react to harsh situation. Disasters of all kind produced by nature or by men, create at once the tight equation Media-worldwide audiences. An interesting moment to feed people world-wide with the information, stats, procedures, ways and ideas that would give every person in the planet hints on how to make an individual contribution. Done regularly and in time, the entire population would be standing in "where" the problem begins and the solution lives.
How? Not just the Media has the power to do that. There are many actors who can impact profoundly the general knowledge about what needs to be done. Public figures like Presidents, Prime Ministers, Religious authorities regularly and firmly do it. But then it is a fact that not everybody listen to them and, also regularly, they get overwhelmed by a whole brunch of other public figures that fill the Media attention. People who could put to a wide good use the impact they have in audiences. Modern intelligent royal couples, actors, singers, even millionaires, famous people who find difficult to take a step without the eye of the world on them. Should that step move forwards towards "where" problems begin the contribution would be huge. Attention can be redirected to shed light on Earth.
A new focus would necessarily direct the attention to a field that inexplicably lives aside public attention: those thousands and thousand of researches, scientists and professionals in all fields and all around the world who are actually finding innovative, creative, practical solutions, people who are providing ideas and answers that general people worldwide could buy for the sake of that "only thing we have in common": the Earth we are celebrating today. The one and only home./ April 22/2013- SDMM